Market Research on the necessity of implementing the GeoGAP standard in the dairy sector

The GeoGAP standard is owned by the GFA and its role is to enhance knowledge through provision of consultations and coaching of farmers in the process of the implementation/maintenance of the standard (GeoGAP).

The GFA within the framework of the SQIL project aimed to conduct market research to identify the direct target audience, including dairy processors, retailers, and the direct consumers of the standard and based on the findings, develop, refine, and conduct a set of marketing campaigns to increase awareness among the market actors and demand for GeoGAP certification in order to promote GeoGAP standard on the market.