New and Niche Dairy Products Potential Development Study
The research „New and Niche Dairy Products Potential Development Study“ was conducted in order to evaluate market potential to buy locally produced European cheese types. Qualitative and quantitative research conducted under this assignment, seeks to identify main obstacles in terms of substitute imported cheese types with similar product produced in Georgia.
Quantitative research was carried out from March 24, 2022 through April 12, 2022, while focus-group discussions were carried out from May 7, 2022 thtrough May 22, 2022.